ARE YOU MULLET MARKETING?

Business in the front, party in the back

I’ve heard the mullet described as, “business in the front, party in the back.”

A band’s social media feeds are the party.

Loose and free, filled with witty rants, spontaneous photos, lengthy captions.

The likes pour in, the replies, the engagement.

That’s the “party in the back.”

Then you subscribe to a band’s email newsletter and get their “email blast.”

Some vinyl mock-ups of their album, some text, a button that says “BUY NOW.”

No lively text. No attitude. No swagger.

That’s “business in the front.”

Please, go ahead and break my inbox and my heart with your sad tales from the road. I can take it.

Show up in my inbox like you do my social media feeds.

Make me laugh with your snarky videos, your dry humor.

Include some photos from tour, the studio, your practice space.

Instead of giving Zuck & Musk your best material for them to monetize, pour your magic into the emails that you send to your fans.

I’m Seth Werkheiser and I want to help you reach your fans and sell stuff and make a living.

• Become a paid subscriber, or let’s see if we can work together.

• Buy me a coffee via Ko-Fi, Venmo (@Seth-Werkheiser), Cash App ($ethwerkheiser), or PayPal

• Support a band and buy an album from my Bandcamp Wishlist