Discover more from HEAVY METAL EMAIL
BECOME THE DJ OF YOUR DIGITAL PRESENCE
LESS MARKETING, MORE MIXING
Approach your social media and email newsletters like a DJ.
A DJ doesn't open the set with self-promotion; they give the audience a carefully chosen playlist of music, drawing from various sources, sounds, and eras.
Similarly, you can blend your influences and experiences into a cohesive online presence for your audience.
Plan ahead and schedule social media posts on specific days. Set a rhythm for your posts, and tastefully repeat announcing your new songs, tour dates, and upcoming events.
We do this because, “if your social media posts are seen by less than 3% of your followers, that means over 97% of your fans didn’t see it.”
Now, when a DJ is sourcing music for a mix, they draw from their own collection, along with new material. Random discoveries from other mixes.
In a way you’re probably already doing this.
You’re sending new music to your friends, and going to shows.
Dropping links to music videos in the group chat.
Talking about upcoming shows in Discord, on social media, in person.
You’re more of a DJ then you realize.
Your “online presence” is your existence in the digital space, so keep it authentic.
Use your good taste and share that with your audience. Tell them the new album you discovered, the old album that moves you to tears, a book that inspired your creative journey.
This makes “marketing ” feel less gross because you’re just being yourself, reshaping the conversation into whatever online container you happen to inhabit.
I'll be leading a multi-day gathering with creative folks who are seeking a sustainable way to reach their audience.
If this sounds interesting, leave your email and I’ll be in touch.
OTHER THINGS I WROTE:
Your fans followed you on social media for a reason, so don’t worry about coming off as annoying when asking for a pre-save, pre-order, to click a link, or sign up for your email list - most of your followers won’t see your post anyways!
Major bands with massive social media followings, smaller creative folks can’t reach their full audience and they’re losing sales. They can’t reach new customers, and they can’t reach their existing customers.
So what’s our Social Media Escape Plan, friends?
From ‘ALL HOPE IS NOT GONE’
Have a website and a newsletter. That’s your venue and city.
Then drive traffic to both with one or two social media “billboards.”
Put on a great show.
Make a great product.
Offer a great deal.
Maintain a great website.
They show up or they don’t.
From ‘SHOW UP OR DON'T’
I’m Seth Werkheiser.
I help artists reach their fans with email newsletters.