BUILD YOUR DREAM TEAM
You can say “LINK IN BIO,” or you can do something like this (watch all the way through the end, it’s so well done):
Am I saying you have to make videos just like this? No.
Do you you have to make dance videos? No.
Do you have to point at words? No.
Do you have to do something?
Yes.
There’s a whole new year ahead of us; are we really going to keep “doing socials” like we’ve always done, and expect improved results?
Making fancy videos like above is hard work.
Saying “watch our video” with a link is light work.
We have to find that sweet spot that works for us that will get fans to click a link and subscribe to our email list, or pre-order our latest product.
But, maybe you don’t have to do all the work.
I was chatting about the importance of artists’ telling their stories with Steve Tom Sawyer the other day, about making video clips in the studio, on the road, while shooting a music video.
And Steve raised a great point - why should the artists always have to do that?
He’s right.
Find someone on your same level, trying to put together a body of work, and build something together. There’s a lot of talented A/V people out there, hustling and doing the work.
So in the new year, ask for help. Partner up. Build a team.
Work with good people on good projects and good things can happen.
That said, wanna talk? Get in touch: seth@heavymetal.email
ANTISOCIAL
A vulgar display of social media hostility.
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Just out on the first of the new year, ‘Even Hell has its Heroes’ from Earth is apparently a “Original Motion Picture Soundtrack,” so that should be something interesting to keep an eye out for.
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