INSTAGRAM REEL OVERLOAD, WISHING FOR ORGANIC REACH, AND TIKTOK'S HOUSE MONEY

Good luck reaching your fans on social media in 2023!

Photo by Dan Cristian Pădureț

Welcome to ANTISOCIAL, a vulgar display of social media hostility.

➡️ Look, it’s not you, it’s… the algorithm. More ammo to speed along your Social Media Escape Plan.

The bit below is from Ryan Broderick who writes

Garbage Day

, and he’s more plugged into the internet than you or me:

Catturd has been shadowbanned by the new Twitter algorithm. Luckily, Elon Musk is taking time away from his many lawsuits and looming bankruptcies to look into it. We have to stan. I will say this, like Catturd, Twitter engagement for me is also gone. It has also affected Garbage Day traffic, but in ways I don’t totally understand just yet. But it does seem like my conversions to paid subscribers have essentially flatlined since the algorithmic feed was switched on.

➡️ Yep. My Linktree traffic is at the same amount of views, but clicks are up from 29 to 33, about a 14% increase.

My “link in bio” strategy has sent me about 10-17 clicks here to HEAVY METAL EMAIL, and led to two sign ups. Alas, I’ve gotten 36 sign ups from direct traffic and the Substack network, so whatever… social media is dead to me.