LOST IN THE SHADOWS: EVERYONE IS STRUGGLING ON SOCIAL MEDIA
LOST IN THE SHADOWS: EVERYONE IS STRUGGLING ON SOCIAL MEDIA
Untangle from the algorithmic hellscape and start an email list today
☕️ Enjoying HEAVY METAL EMAIL? Upgrade to a paid subscription (and get the susbcriber-only ANTI SOCIAL email every Monday), buy me a coffee via Venmo (@Seth-Werkheiser), Cash App ($ethwerkheiser), or PayPal, and / or buy me an album from my Bandcamp Wishlist 🖤🖤🖤
P.S. I’ll be in NYC on Friday, Feb 24th. Let’s meet up.
-SETH WERKHEISER
Below I’m blasting SOCIAL MEDIA, not Fear Factory!
I could do this sort of surface-level reporting for almost every metal band out there, since social media is horrible for all of us, across the board.
That said, posting a notable anniversary on social media is fantastic way to drive engagement! Great idea!
Right?
Yikes.
Here’s the surface level breakdown:
780,300 total followers (Twitter + Facebook + Instagram)
45,600 views (across all three platforms)
That means 6% of their total social media audience saw these posts.
Which means 94% of their audience on social media had no idea about the 13th birthday of ‘Mechanize.’
That means 734,700 followers probably didn’t stream the album on a DSP, or watch this video on YouTube:
Again, not pointing fingers at Fear Factory - this is across the board, friends. We’re all in this same boat, and it’s filled with holes.
So start thinking about your Social Media Escape Plan, as it won’t get any easier (or cheaper) to reach your fans this year on any of the social media platforms.
WEEKEND TASKS
Here’s four things you can do before Monday:
Send an email newsletter to your fans, since probably 90% of your social media followers didn’t see a single post from you this past week.
Get a domain name from Hover (that’s a referral link) for your website, and start turning that the big anniversary content you post on social media into blog posts.
Speaking of your website, this week music sites will post their “favorite metal songs about love” and “Top 30 metal songs about broken hearts,” so why not create the same sort of post on your own site?
Did you see that DJ David Guetta used a deep-fake rap of Eminem to introduce a track? Go check that out, because someday they’ll be a metal version, and then every two-bit metalcore band will have a guest vocal by Randy Blythe.
LISTEN UP
Some tasty technical death metal from Sweden. Just came out this week, too. Dig it.
Email me: seth@heavymetal.email
-SETH WERKHEISER