PROSTHETIC RECORDS BUILDING THEIR EMAIL LIST
Fight the algorithm game by not playing
This is how you start, heavy metal friends. As a label, you got information - new releases! Band signings! Deals!
Do this once a week, bare minimum. Two or three times a week preferably.
Stop worrying about coming off as spammy, because if you’re lucky at the most 5% of your followers will see any of your posts anyways.
That means if you have 1,000 followers, you’re lucky if 50 see it. Maybe 100.
And if 100 people see it, you’re lucky if 1% click the link.
That’s one click.
People signed up for your socials for a reason, so give the people what the want!
Post those email sign up links multiple times per week. Use something like Buffer to schedule posts at a bunch of different times throughout the week.
If people unfollow, oh well. There’s ten more people waiting to become your fan this month.
FOR YOUR NEXT NEWSLETTER
HOLIDAYS: We’re less than a month out from VALENTINES 💘 DAY. I mentioned this in my December 4th email - what’s your plan?! Be romantic and offer a special deal in your store? Break down the lyrics of your most heart breaking song? List your favorite albums or songs or books about looooove.
NFL PREDICTIONS: - okay, this isn’t for everyone, but do you know why a bunch of music outlets run these sorts of features? IT GETS EYEBALLS. Do the same thing, but point the traffic to YOUR newsletter.
Instead of boring ass “hey, sign up for updates” to try and get people to subscribe to your email list, say “subscribe to our email list to find out our playoff predictions,” or something similar.
And if the NFL ain’t your thing, I’m sure there’s something to predict in your field, or something your fans would love to hear about.
“Figure out why someone should sign up for your email list,” is what I wrote here back in November.
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