SELL MORE WITH LANDING PAGES

Leverage socials to maximize your announcements

Nov 29, 2021

It will get harder to reach your fans on social media in 2022.

before 2022 hits take a second to reach out to your supporters, START GRABBING THEIR CONTACTS...this way you can be in direct communication with them and not bound by the algorithm on social media where your posts and information can get lost.

The best time to start an email list was 10 years or 10 months ago. The second best time is right now. Today.

Buckle up.

In the world of email marketing, there’s something called a “lead magnet.” It’s a freebie, like a digital download (PDF, video, etc) that people use to get people on their email list.

People will say, “sign up and get my free guide on how to gain 1,000 Twitter followers in 10 days.”

Why do this?

EMAILS ARE VALUABLE

There’s a reason why Amazon, iTunes, Spotify, LiveNation, etc. don’t give you the emails of people who support your work; they’re gold.

So how do you get people to sign up for your email list?

Use your own lead magnet; offer something your fans want, and give them a way to get it in exchange for an email address.

For instance, we’ve all seen this sort of post on social media.

Not even 50% of your fans will see a post like that. And when you’re ready to release your hot new song, you have to start the attention-roulette game all over again.

Instead, let people sign up to be reminded when your hot new song is available.

Run those posts for a week or two, in between all your other posts.

Now that you have their email address, when your new song is ready you can email those fans directly, without worrying about social media algorithms.

This isn’t easy, though. It takes some planning. Much more planning than tossing up a social media post on a whim (and then wondering why it didn’t do much).

COLLECT THE EMAILS

In the example above, I used Tally to gather emails (I just used it for my Black Friday give-away, too). For my day job we’ve used TypeForm to collect emails for new project campaigns. You can get fancy with Mailchimp, ConvertKit, Elementor, Carrd, or even Substack, or Revue (which ties in super well with Twitter).

SEND THE EMAILS

Once you’ve collected the emails from your fans, don’t you dare send them to a BCC list in Gmail. Sign up for a Mailchimp account at the very least. You could also use Substack or Revue from above, though, though they offer less design options.

All that to say - when you’re ready to go live with your new song, video, or whatever, you send an email to your email list audience first. These are people who said “hell yes, let me know,” so treat them like the royalty that they are.

Statistically speaking more of your fans will see the email and click it than social media.

Example:
100 email subscribers, 29 people opened it: 29% SAW IT
1000 followers, 125 people saw it: just 12%

Sure, you probably won’t have 100 people on your email list right away, but you’re probably just starting out with email marketing, and you’ve been on social media for HALF A DECADE. Give it a minute.

Use this method multiple times over months and years, and you’ll grow a solid email list.

THIS SEEMS LIKE A LOT

The allure of social media is that most everyone can do it. You see what other people are doing; you just write some text, add a link, and hit publish. Then you’re done!

Unfortunately, most of your posts aren’t even seen, which means you have to keep posting, and staring at your phone, and “engaging,” to get any sort of results. This is hours of time that you could be working on your craft.

Or you could send one email a week and probably get the same results.

So, if you have some questions, reply to this email.

If all of this seems like too much, you could hire me to set it up for you, too (for about the cost of selling 10 CDs, or five vinyl records).

Reply to this email and we’ll make something happen.

ALSO:

“Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. But when you collect their email address, you get to show up in their inbox at regular intervals to strategically educate them until they are ready to buy,” from ConvertKit.

“People love to feel special and even though it’s a little silly, we all get that sense of pride when we get something first. And you can totally incorporate this into your email strategy. The general idea is that before you release anything, be it a blog post, tour tickets, new merch, or an album, you give your email subscribers first pickings,” TuneCore

Erin (kvlt goddess arc) @VVolvenDaughter

Some promo advice if you're a project just starting out If your band page just posts a link to their YouTube or bandcamp once a month, literally no one will care. The best thing you can do to maximize the reach of your music is to make friends. 1/

Useful for when telling people about your new video or getting people on your email list!

coach kai ༄ @thekaimiller

also, idk who needs to hear this: but as a product/service or brand, email marketing is crucial to connecting with your target audience — not only during major holidays & sales but EVERYDAY.

And please, steal this idea:

Seth Werkheiser / sethw.com @sethw

❌BANDS: don't say "sign up for updates" ✅Instead ENTICE your fans with MORE of what already works (and what you're already posting on socials). You'll get more subs. "Join for tour dates" vs "Get behind the scenes pics from the road"

BirdSend Email Marketing Tool for Content Creators @birdsend_email

#EmailMarketing Tip #7 of 100 ❌ Don't say "sign up for my newsletter" ✅ Instead give away away a helpful resource that your TARGET AUDIENCE wants. You'll get more subs. Sign up for my homeschooling newsletter VS 3 simple steps to homeschool your kids without a huge budget

Don’t just hand over all your photos from tour to social media outlets - put them on your site! Link to them from socials and your email list. Drive people to YOUR site. Make your site THE place to go for your art, your magic, your music!

As always - just reply to this email with questions! 🖤🖤🖤

HEAVY METAL EMAIL