SHOW UP OR DON'T
Announce where you're at, and let the chips fall where they may
Every time a band makes a tour announcement, the replies pour in:
What, no Louisville?
Skipping Columbus again?
Come to Brazil!
East coast tour?
But every artist, band, and performer makes a deal; on this night, we’re playing this venue in this city.
“We’re playing Stroudsburg, PA.”
Show up or don’t.
I believe the same to be true online.
Have a website and a newsletter. That’s your venue and city.
Then drive traffic to both with one or two social media “billboards.”
Put on a great show.
Make a great product.
Offer a great deal.
Maintain a great website.
They show up or they don’t.
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