THE SOCIAL SHOTGUN APPROACH IS OVER
Stay creative and make sure you're actually reaching your fans

Welcome to ANTISOCIAL, a vulgar display of social media hostility.
➡️ Here’s Dave Karpf (an Internet politics professor at GWU) talking about reach on Twitter. It’s going down, friends!
When I tweet something, it isn’t actually viewed by 42,000 individuals. It’s seen by the subset of those 42,000 people.
…
I didn’t reach 42,000 people by tweeting my article. I reached less than 3,000 people. And that has been pretty consistent. Unless I write something spicy that gets a lot of retweets, the view-counter tells me I’m reaching 2,000-3,000 people.
That means he’s reaching about 7% of his Twitter Audience.
Go look at the big music media outlets and bands and run those numbers. Or maybe don’t. Yikes.
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