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TURN CASUAL FOLLOWERS INTO DIEHARD FANS
Grow your audience by nurturing the ones right in front of you
This from apiece called 'Your Followers are not Your Fans.'
"Your followers - and maybe even your listeners - are not necessarily your fans."
Riva goes down the rabbit hole of how Spotify plays and TikTok numbers don’t always translate to ticket sales.
Social media vanity metrics don’t always translate to real world fandom.
People who “like” a post probably won't buy your album, sign up for your course, join your email list, or share something with their friends.
Many followers like you, but they don’t LIKE-LIKE you.
A “follower” starts at the very top of the “marketing funnel.”
Moving the follower down the funnel is an adventure.
One does not simply turn this casual fan into a customer overnight.
Customer. Subscriber. Student. Client. Whoever you’re trying to bring into your world.
You probably know this because of the very few followers that even see your social media posts, very few click anything.
So in our SOCIAL MEDIA ESCAPE PLAN journey, we’ve been doing a lot of ATTRACTING (at the top of the funnel).
Our next move is INFORMING.
Nobody knows everything you’re doing.
Most of your followers don’t know about your next course, your next photo session, your next tour, your new shirt.
They don’t know they can subscribe to your cool email list.
Here’s some wild things you can do:
➡️ Reply to someone who leaves a comment with a link
➡️ DM someone and let them know about your new project
➡️ Email someone directly
➡️ Make personalized videos with Loom and send to fans (like this):
You can directly reach followers, all while watching Ahsoka on a Tuesday night, or watching the Jets season implode in just 75 seconds.
It’s hand to hand combat from here on out. It’s gonna take time, and it doesn’t scale, but it can help move casual fans to people who absolutely love what you do.
In October I'm leading a multi-day gathering with creative folks who are seeking a sustainable way to reach their audience.
Let's escape the social media rat-race together!
If this sounds interesting, leave your email and I’ll be in touch.
OTHER THINGS I WROTE:
Think less shotgun, and more direct.
Your fans followed you on social media for a reason, so don’t worry about coming off as annoying when asking for a pre-save, pre-order, to click a link, or sign up for your email list.
Do interesting things, meet interesting people, and on occasion ask them to check out your stuff.
I’m Seth Werkheiser.
I help artists reach their fans with email newsletters.