WHAT TO EVEN WRITE?
You're already writing, now send it directly to your fans
Social media is how we reach our fans, right? How can we ever decrease our social media time?!
Consider this - all your fans don’t follow you on Twitter.
You realize there are people out there that don’t “get” Twitter, right?
There’s people who’ve ditched Facebook and Instagram for, umm… reasons.
And TikTok, which is now the bigger than Google, is a whole other beast.
While a handful of your fans are on all those platforms, I bet 99.9% of them have an email address.
It’s how they buy concert tickets, order snacks from Amazon, and pay their bills online - all with an email address.
So while email might not be the hot new cool thing, it fucking works.
That said, if you’re spending all this time on social media like a good online marketer, how are you supposed to make time for preparing an email newsletter?
“It’s so much work,” you say.
Except, you already did the work.
You wrote the Tweets, you made the images, you uploaded the audio… that’s the hard part, the dreaded “content creation” process.
Now you just copy and paste that into an email newsletter, so your fans who aren’t following you on every social media platform can see it!
Like Joan Pope said in a recent interview with HEAVY METAL EMAIL, “A lot of people will tell me that they can’t keep up and the newsletter helps them do that.”
Even your spontaneous remarks about albums, sports, design, shows, movies, whatever - I bet your fans who don’t sit on social media for 5+ hours a day would like to see that stuff.
Don’t just send emails when you got something for sale.
Speaking of “what will I even write,” this Tweet was the basis for the email newsletter you’re reading right now:
Oh, look - a photo of my cat that you might never see if you don’t follow me on Instagram:
Even if your fans do follow you on Twitter, chances are 70% of them won’t see your post because of ALGORITHMS.
Summary: sure, keep posting on socials. Then take what “works,” the stuff that resonates, and gets your followers engaged, start putting some of that into your email list.
“Hey, want more of this thing you seem to like? Click here and get that thing right in your inbox!”
Like this - here’s a great example from a reader on how to grow your email list!
Need some ideas for your own email list? Just hit reply and ask.
💥Great read: ‘35 small business owners tell us why they’ve fallen out of love with Instagram in 2022,’ including the following:
“It feels like unless you’re making video content and sharing it every day you’re not going to grow at all.”
“Every post I tag products in absolutely falls on the face of the planet and is shown to a tiny fraction of my audience (<10%,been as low as 1%!). So frustrating!”
“I’m only really sticking around because it’s building my mailing list.”
If nothing else, a weekly email highlighting some of the things you posted on socials is an easy way to reach your fans that don’t spend all day doom scrolling.
I’ll say it again: don’t just send emails when you got something for sale.
If you have any questions on how to set up or grow your email list, just hit reply to this email. That’s it. It’s easy. No strings attached, just hit reply and ask.
Have a great weekend,
P.S. - who’s gonna win the Super Bowl?
awesome advice for any musicians, Seth. Thanks for sharing!
How could I grow my email list