YOUR WINS ENDURE ON YOUR PLATFORM

OWN YOUR CREATIVE NARRATIVE BY MAKING YOUR WEBSITE YOUR TROPHY CASE

Aug 30, 2023

Hi, I’m Seth Werkheiser and I just wanna help creative people build a direct connection with their fans.

When you share your super cool DSP playlist placement on socials, you know like maybe just 20% of your audience sees it, right?

I’m not saying don’t share it on socials.

I’m saying you should also put it on your website.

Next week you might not be on that playlist, and then no one will even know you got such a cool placement.

Here’s how you do it:

Start a new post
Embed the audio player (here’s how with Spotify & Apple Music)
Make sure people know they can pre-order your new album, or buy a shirt, or see you on tour.

Once you’re done, send a newsletter and link to the news post.

Drive your fans to your platform, not a 3rd party site.

When you drive your fans to that cool playlist you’re on, they see this (as of Tuesday, August 29, 2023):

This is great for Asking Alexandria, Avenged Sevenfold, Corey Taylor, Nita Strauss… but, oh wait… you’re #62 on that list? Ooops.

And hey - if you’r a photographer, a writer, a crafter, an artist, whatever - this applies to you, too!

Own your wins. Keep a record of them. These wins are leverage to get more fans to your site and hopefully buy merch, your music, or tickets to your next show.

🚨 I’m planning a SOCIAL MEDIA ESCAPE PLAN PLANNING PARTY 🚨

You’re invited to this online class with other creative people, figuring out to reach our fans directly, all without social media platforms getting in our way.

IN CASE YOU MISSED IT:

Here’s some things I wrote in recent years about this subject:

Don’t spend all your effort on the “billboard,” then neglect your own establishment.
Playlist placements are amazing. All that hard work. The song writing. The recording. Years on the road.
All posted on platforms we don’t own, just so 10% of our social media followers can see it.

From ‘DON'T MAKE SOCIAL MEDIA YOUR TROPHY CASE’

Put your magic on your website, then arrange some of your merch items around it. Or tour dates.
Get enough people to your site, and people will buy something. Fans buying things is good, because then you can pay the rent.

From ‘DON'T LEAVE YOUR MAGIC AT THE FOOD COURT’

Lead your fans.
Lead them to your website. Show them your newsletter.
Not all your fans hang out at the food court at the mall anymore, subsisting on a diet of pizza, smoothies, and chicken nugget outrage.
Social media is the food court at the mall, where your posts appear next to sports news and racist tirades, and the landlord keeps raising the rent.

From ‘SOCIAL MEDIA IS THE FOOD COURT AT THE MALL AND THE LANDLORD SUCKS’

I’m Seth Werkheiser and I send these emails three times a week.

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Send questions and dance music playlists here: seth@closemondays.com